We caught up with the content creator to learn how his love of skincare led to his newfound interest in haircare.
Are you even on skincare TikTok if you don’t follow Hyram Yarbro (better known as @skincarebyhyram)? The 24-year-old content creator, who boasts over 6 million followers on TikTok, over 1 million on Instagram, and over 4 million subscribers on YouTube, has become one of Gen Z’s most well-known (and well-liked) voices in skincare.
Now, Hyram is dipping a toe into the world of haircare with his latest partnership with Dove, for the brand’s just-launched Hair Therapy line. The range of products include shampoos, conditioners and leave-in treatments, all formulated with ingredients that are borrowed from skincare products (like niacinamide and hyaluronic acid), for an extra focus on the health and nutrition of the scalp and hair. Scalp care is a form of skincare, after all.
We caught up with Hyram Yarbro to chat all things skincare, haircare, and his plan to integrate the two categories into his content.
You’re so well-known for your skincare knowledge and advice. What drew you toward this haircare partnership?
Thank you! I’m always drawn towards innovation, and seeing that my subscribers have expressed concerns about hair product affecting the health of their skin, I thought the Dove Hair Therapy collection was a great option for my audience. I like the ingredient lists; these ingredients can be well-tolerated by the skin, and won’t contribute to increased sensitivity or breakouts.
Recently consumers have started coming around to the idea that scalp care and skincare are actually pretty similar. Is this something you’ve always practiced?
Truthfully, I haven’t always practiced this. Haircare has always been less of a priority for me than skincare. But it’s a good reminder — especially considering that I’ve dyed my hair multiple times in the past year — that it’s important to maintain the health of the hair and scalp.
What are some of the benefits of ingredients like hyaluronic acid and niacinamide for the scalp and hair?
Hyaluronic acid is beneficial to the scalp for hydration purposes — because it draws in moisture from the air, and while taking a shower you’re exposed to a lot of water in the air, so it’s a great ingredient to help hydrate the scalp. The Dove Hair Therapy Dry Scalp Care range features a good concentration of niacinamide, one of my favourite agents for reducing irritation, redness and sensitivity, and controlling sebum production. Niacinamide will help to balance sebum production on the scalp, ensuring it’s properly balanced and not overproducing oil.
As someone who experiments with colouring their hair, what types of ingredients and products do you use to keep your hair healthy?
Typically I look for ingredients that are similar to my skincare — not only [because] I’m more familiar with skincare information as a whole, but I want to ensure my scalp is as healthy as possible. Emollients, silicones, and niacinamide are my top choices for haircare.
What is your haircare routine and how has it evolved as you’ve picked up skincare knowledge through the years?
I use the Dove Hair Therapy Hydration Spa shampoo and the Breakage Therapy conditioner, along with the Dry Scalp Care treatment. Afterwards I use a heat protectant, blow-dry my hair, and use a styling product before finishing off with hairspray. My haircare routine used to just consist of a 3-in-1 shampoo conditioner and styling products, but over time I’ve learned to prioritize treating and conditioning my hair as much as possible.
Do you think you’ll incorporate more haircare into your TikTok content?
I plan to! I’ve shared my haircare routine on TikTok and on YouTube, and they were both pretty well-received. I do, however, need to push myself to try more haircare products before deep diving into haircare content creation.
Want to keep up with Hyram and his haircare journey? Make sure to follow his wildly popular TikTok page.