Grammy Award-winning artist Rosalía has been named as the newest Viva Glam Ambassador for MAC Cosmetics today, launching her own lipstick as part of the collaboration. And in the striking campaign imagery, the singer can be seen wearing a red dress by Canadian designer Mikhael Kale.
Speaking with FASHION about dressing Rosalía for the campaign, Kale said it was “a dream come true to work this team.” As for the inspiration, he said, “It was inspired by Rosalía, of course, the Viva Glam shade and volume. Volume and texture were the themes.” The designer, who was approached by stylist Patti Wilson to build out the looks for the campaign, is also a “massive fan” of the singer, making it all a very natural fit. “Rosalía is incredibly rare – her music is so steeped in tradition yet it’s relevantly modern. She has taken traditional Catalan flamenco to pop mainstream which is not an easy thing to do,” he tells us.
The 27 year-old Spanish singer joins the likes of Winnie Harlow, Lady Gaga, Ariana Grande and Miley Cyrus in the role, which she describes as “an honour.” She adds, “I feel very grateful and honoured to be a part of a campaign that is helping the world we are living in. It is also my goal and very important to me to help MAC spread awareness about the health and rights for women and girls. My team is made up of women, and I feel like it’s very important that we always try to empower more women.”
In her first-ever beauty partnership, Rosalía worked with MAC to create a brand new vibrant orangey-red shade, called VG26, inspired by one of the brand’s most iconic colours. “I have always been very excited about red, it’s one of my favorite colours. It represents strength and flamenco culture. Flamenco has always been connected to red and I have always loved Ruby Woo,” she says.
MAC’s director of makeup artistry Baltasar González Pinel is equally enamoured with the shade, saying in a release, “The incredible charisma, energy, and strength of Rosalía is the perfect incarnation of this vibrant, saturated red. Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”
As with all Viva Glam shades, 100 per cent of the sales from the lipstick go to the MAC Viva Glam Fund. It will be available for purchase from September 24 at MAC counters and online.