It’s the shopping experience of the future.
This morning, I tried on nine Prada bags without ever leaving my apartment.
No, I don’t have a personal stylist who comes over with my outfit options for the week (I wish). Rather, I did this using the Snapchat augmented reality (AR) try-on feature.
The tool, which first launched in 2020 in a collaboration with Gucci, allows Snapchatters to use their cameras to virtually try on clothing, accessories and makeup as they move in real-time.
Parent company to Snapchat, Snap Inc., continues to expand its AR try-on feature by collaborating with retailers like the aforementioned Prada, Kaja beauty, NYX Cosmetics, MAC Cosmetics, YSL, North Face and watch brand Piaget Polo.
When trying something on, the product appeared on camera and moved with me as I moved.