Kind Science promises a fresh take on skincare and a dose of “age positivity.”
Ellen DeGeneres just launched her own skincare brand, Kind Beauty, and suddenly we’re transported back to the controversy of summer 2020.
In announcing the collection, released on October 26, DeGeneres said she chose the name Kind Beauty because the line is “kind to animals, kind to your skin, kind to the planet and kind to your wallet.” Products range from US$22 to US$48 and have been created in collaboration with beauty industry figurehead Victoria Jackson. The name is also a play on the comedian’s motto and the tagline featured in each episode of her long-running talk show (now in its final season) The Ellen DeGeneres Show: “Be kind.”
Last July, Ellen DeGeneres came under fire after it was