Grammy Award-winning artist Rosalía has been named as the newest Viva Glam Ambassador for MAC Cosmetics today, launching her own lipstick as part of the collaboration. And in the striking campaign imagery, the singer can be seen wearing a red dress by Canadian designer Mikhael Kale.
Speaking with FASHION about dressing Rosalía for the campaign, Kale said it was “a dream come true to work this team.” As for the inspiration, he said, “It was inspired by Rosalía, of course, the Viva Glam shade and volume. Volume and texture were the themes.” The designer, who was approached by stylist Patti Wilson to build out the looks for the campaign, is also a “massive fan” of the singer, making it all a very natural fit. “Rosalía is incredibly rare – her music is so steeped