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Meanwhile, the major Italian player ‘Benetton’ marched on excessive road with, providing colorful designer clothes for the whole family. Their technique resulted affirmative with noticeably up to date window showcase in all stores with independent models. The corporate was successful in Britain, however, having an extended standing available in the market, they witnessed failure to keep up tempo with the accelerated excessive fashion pressure by the other European competitors, which at the moment are the often known as Mango, H&M and Zara.