Digital marketing strategy to promote a film

Marketing or promoting in the film industry is nothing but creating awareness of an upcoming film among the target audience.

Unlike traditional marketing methods, digital marketing helps you to carry out your promotional activities at the right place at the right time in front of the right audience.

Digital marketing strategies for promoting a film involve YouTube, email marketing, Facebook, Instagram, and other popular social media platforms to share interesting posts and trailers of the film.

If you wish to learn about ways to promote a film on an online platform, this article is perfect for you.

Importance of online marketing  

Social media has become a huge part of our day-to-day life. Based on contemporary trends analysis of some successful social media platforms like Facebook, Instagram, and Twitter, seventy-four percent of people across the globe in the age group between 18-60 are using the internet and social media platforms.

So, … Read more

TikTok Style Accounts You Should Already Be Following

Denise Mercedes (photography via INSTAGRAM.COM/@DENISEMMERCEDES), Lexson Millington (photography by LEXSON MILLINGTON) and mathieu simoneau (photography courtesy of Imaxtree).

And why you should, too.

Another pandemic year has come to pass, and before we step (perhaps a little hesitantly) into 2022, we’d like to give credit to some of the creators that sent our screen time averages through the roof in 2021. These TikTok style accounts will inspire you to find new ways to bring life into your wardrobe this coming year. From body positivty to thrifted style and eco-friendly design, we present our roundup of the creators we couldn’t get enough of this past year.

For those in search of size-inclusive style accounts, this New Jersey-based body-positivity advocate will bop her way onto your list of TikTok influences in no time. Denise Mercedes counts over 3.5 million followers who keenly watch for

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Chinese Designers That Should Already Be On Your Radar

The rest of the world is finally paying attention.

Global luxury brands may still be trying to figure out the one-size-fits-all equation for tapping the elusive and prolific consumers in China, but Chinese designers have always had a leg up on understanding what their country’s consumers are looking for — especially during the pandemic.

There’s no question that many still lust after the latest and greatest from international luxe brands, but for today’s Gen Z shoppers, mixing cool emerging local designers with their Chanels, Diors and Bottega Venetas has never had so much clout. With two Chinese designers, Rui Zhou and Shuting Qiu, among the 20 names shortlisted for the semifinals of this year’s LVMH Prize for Young Fashion Designers (a.k.a. one of the most prestigious fashion awards), a new crop of designers is making waves by showcasing their talent and personality —

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How to Wear Painful Heels Without Dying: 3 Tried-and-Tested Tips

Photography courtesy of Imaxtree

“I can cut back on heels, but I just can’t cut them out of my life forever.”

The long-term effects of high heels on the body are well-documented, ranging from foot damage to chronic pain. I didn’t even need to know that, however; just the temporary pain of wearing killer heels for a night out or even sensible heels all day at work was enough to make me slowly dial back on my high heel addiction. These days, I work from home and one of the best side effects of that is the freedom to wear comfortable shoes (or no shoes at all) every day. Now I rarely wear high heels even when I go out, opting instead for a fun pair of sneakers. However, once in a while I do break out an old favorite pair

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How To Repair Heat And Colour Damage In Curly, Textured Hair

Photography by Getty Images.

Welcome to Texture Talk, a column that celebrates and deep dives into the dynamic world of curly hair, from crowns of curls that are free flowing to strands that are tucked away in a protective style.

Heat and colour damage is hard to repair, plain and simple, and, to be honest, it can be one of the most discouraging parts of your natural curly hair care journey, especially when it’s due to methods you’ve used with the intention of actually elevating your style. However, there is hope at the end of this frizzy, split-end tunnel. With a little effort and the right mix of ingredients and methods, your hair can easily (read: with patience) return to its former glory.

If you’re wondering how tools and chemicals designed for hair actually create this damage in the first place, you’re not

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