Indigenous Regalia Finds New Audience and Appreciation on TikTok
Social distancing pushed powwows online, helping to create new social media stars while lifting spirits and nurturing an appreciation for regalia in a new audience.
James Jones’s breathtaking variety of regalia — the term for a powwow dancer’s outfits and accessories — would have sat unseen for over a year if it weren’t for TikTok. Better known as @notoriouscree to his three million followers, the Edmonton-based dancer has been breaking out his grass, hoop and fancy dance attire on the social media platform, often explaining his moves and clothing styles to a rapt audience. Part of Jones’s online appeal lies in how he inserts powwow into TikTok’s other trending routines, like the Hold Up and Blinding Lights challenges; it’s also in the visual attraction of his colourful outfits, which until