From meaningful charity partnerships to must-try product launches.
Shiseido teams up with Pinterest for a first-of-its-kind experience in Canada
On October 7th, Japanese beauty brand Shiseido launched a digital experience on Pinterest for skincare lovers looking for a recommended skincare routine. Called Beauty Box Builder and the first of its kind here in Canada, the new experience for Pinterest users starts off with a quiz to determine a pinner’s skincare needs and priorities before bringing them deeper into Shiseido’s pins and content and generating a personalized Pinterest board with a customized Beauty Box. Within, pinners will find recommended skincare products and step-by-step options for a glow-getting skincare regimen.
Sephora Canada supports World Mental Health Day via its Beauty Insider Charity Rewards program
October 10th is World Mental Health Day, and Sephora Canada is marking the important occasion by