Hudson’s Bay Joins Growing List of Fashion Brands on Animal Crossing
The game has taken off in the fashion industry in recent moths.
Much like Tiger King, baking banana bread and sharing your workout online, Nintendo’s Animal Crossing has become synonymous with our new socially distanced lives. The game has existed for more than 20 years, though the fifth installment, Animal Crossing: New Horizons, was released on March 20 of this year right as lockdown measures went into place across most of the globe. To date, it has more than 11 million users.
The fashion industry was quick to jump on board: Valentino recreated a series of archival looks for the characters and Marc Jacobs designed a six-piece collection specifically for the game. Plus, creators are helping to bring some of the buzziest brands – think Balenciaga, Louis Vuitton and Gucci – to players of the